How much to charge for feet pics: a complete pricing guide

Why there’s no official price list

Prices depend on the platform, the format, your quality and how much effort a piece of work takes. Published “average” prices are usually someone’s impression rather than proper market data, so we won’t give you one. Every price in this guide is an illustration, there to show the method and not to serve as a benchmark.

Some platforms also limit what you can charge. Feetpik, for example, lets sellers set prices from $3 to $500. Check your own platform’s rules on minimums and maximums before finalising a price list.

Step 1: Research comparable sellers

Spend half an hour looking at real listings on the platform you’ve chosen. Other platforms may have different buyers and habits, so your own is the most useful place to look.

Choose around 10 sellers whose content is similar in style and quality, and note their prices in a simple table. Include some newer profiles, because established sellers can often charge more.

Work out the price per photo in each set, so that you’re comparing like with like. Then ignore the highest and lowest few and look at the middle. That’s your rough starting range.

Think about what a buyer sees when comparing you with these sellers. Better light, clearer descriptions and regular updates can support a higher price than someone with blurry photos and no recent activity. At the very start, you may have fewer reviews or sales to show, so aim for the middle rather than the top.

Step 2: Know what you actually keep

The buyer’s price and your income are different numbers. Here’s what you keep per sale at the share levels found on our comparison table, before any fixed plan cost:

You also need to cover any plan fee. On a $4.99 monthly plan at 80%, two $5 sales or one $10 sale would pay for the month. On a $16.19 monthly plan at 90%, you’d need four $5 sales or two $10 sales. The earnings calculator shows what you keep per sale at your own prices, so you can compare that with the plan fee.

Remember the minimum payout too. If you sell $5 items and keep $4 each, you’ll need 8 sales to pass a $30 minimum, compared with 3 sales at $15. Very cheap items can therefore delay your first withdrawal.

Custom offers may have a different fee. Feetpik, for example, says custom offers carry a slightly different service fee, which is shown before you accept. Check this on your platform.

Step 3: Build a simple price ladder

A price ladder gives each buyer an obvious next step. Someone unsure can start small, while someone who already likes your work can spend more. Here’s an illustrative template:

You don’t need all of these at launch. Start with an entry item, a standard set and a custom starting price. Add more once you’ve got enough content and an idea of what people want.

Make the price per photo logical

In this example, the entry level costs $2.50 to $5 per photo, while the standard set comes to about $1.50 per photo and the large set about $1.20 to $1.50. Larger sets should offer better value, but they shouldn’t be so cheap that nobody buys the smaller ones. If a single photo costs $5 and a 10-photo set costs $6, the single photo has no real purpose.

Keep something exclusive

Avoid including everything you’ve ever made in a low-priced subscription if you also want to sell sets. Decide what subscribers get, such as a set number of new posts each month, and what’s sold separately. Then put that on your profile so that nobody feels misled.

Step 4: Price custom work with a formula

Custom work takes your time and can be harder to reuse, so it should be priced differently. Use this simple formula:

(Hours × your target hourly rate + direct costs) ÷ your share = minimum price

Here’s an illustration. A custom set takes 1.5 hours to agree, shoot, edit and deliver. You want $20 an hour, and you’ll need to buy a $5 prop.

• Time: 1.5 × $20 = $30
• Direct costs: $5
• Total you need to receive: $35
• Divide by an 80% share: $35 ÷ 0.8 = $43.75
• Round up to a clean price: $45

At $45 and an 80% share, you’d receive $36. If a platform’s fee on custom offers is different, use that figure.

Add-ons you can charge for

• Rush delivery: a percentage on top, such as 25–50% as a starting point, if it disrupts your schedule
• Extra revisions: include one small revision, then charge for more
• Props or footwear: add the cost or decline if it’s not something you’d use again
• Video length: price by duration so longer clips cost more
• Exclusivity: charge much more if a buyer wants you never to resell the content, and agree exactly what that means

Our custom requests guide covers the brief, boundaries and delivery process.

Step 5: Use bundles and discounts carefully

Discounts cost more than they appear to, because you’re giving up money from your share. If you take 20% off a $20 set, the buyer pays $16. At an 80% share, you go from receiving $16 to $12.80, so you’d need 25% more sales just to get back to the same take-home.

Bundles often work better because they increase the total spend:

Good times for an offer include moving older sets, thanking repeat buyers, or marking a clear date. Avoid running constant “limited time” sales, because buyers learn to wait for them. Don’t use false urgency either: if a deal isn’t really ending, don’t say it is.

Step 6: Price subscriptions

If your platform offers subscriptions, work out what you can reliably deliver before you pick a price. A subscription is a promise of ongoing content, and buyers may cancel if updates stop.

Answer these questions first:

• How many new posts can you deliver every month, even in a busy month?
• What’s included, and what costs extra?
• Would multi-month bundles make sense? Feetpik, for instance, allows 3, 6 and 12-month bundles.
• How much time will subscribers’ messages add?

Then compare the options with simple arithmetic. These are illustrative figures:

The highest price doesn’t necessarily win, and neither does the lowest. A smaller, higher-priced group may also send fewer messages overall, or it may expect more from you. Your own data will show which works better.

When offering a multi-month bundle, make the discount modest and remember that you’re committing to deliver for the whole period.

Step 7: Test prices properly

Random price changes teach you very little. Follow this process instead:

1. Choose one item or type of item. Leave everything else alone.
2. Record the baseline. Note its current price, views and sales over a set period, such as 30 days.
3. Change only the price. Keep the images, description and promotion as similar as you can.
4. Wait for the same period. A handful of sales can easily be down to chance, so don’t decide after two days.
5. Compare total take-home, not just sales. Fewer sales at a higher price may still earn you more.

Here’s an illustration. Suppose you sell 12 sets at $15, for $180 gross or $144 at an 80% share. You raise the price to $20 and sell 10, for $200 gross or $160 at the same share. You’ve made fewer sales and more money, as well as having fewer orders to handle.

There’s a helpful shortcut here. Moving from $15 to $20 only loses money if sales fall by more than 25%, because 15 ÷ 20 = 0.75. Work out this break-even point before you test any increase.

When to raise prices

• Custom requests are arriving faster than you can handle them
• Buyers rarely question your price and repeat purchases are growing
• Your quality has clearly improved since you first set your prices
• Your costs or the platform’s fees have increased

When to lower or restructure them

• Plenty of people view an item, but almost no one buys it, and your images and description are already strong
• Your prices are well above comparable sellers with similar quality
• Older content is no longer selling and would work better in a bundle

Low views suggest a visibility problem, not a pricing problem. Cutting your price won’t help if nobody’s seeing the listing, so read how to find buyers first.

How to handle buyers who haggle

You’re allowed to keep your prices. A short, friendly response usually works, and these templates can be adapted to suit you.

Asking for a discount: “My prices are fixed, but this smaller set may suit you better at $5.”

Asking for a free sample: “My previews are on my profile. I don’t send free samples, but you’re welcome to start with a smaller set.”

Offering much more later: “I’d be happy to help. I take full payment through the platform before I start or deliver anything.”

Saying another seller is cheaper: “That’s no problem. There are lots of sellers with different styles and prices, and mine are listed on my profile if you decide to order.”

Requesting something you don’t do: “That’s outside what I offer, so I’ll pass. Thanks for asking.”

A buyer who pushes hard over a small amount may also be demanding after the sale. Be especially careful if they promise a large future deal in exchange for something free now. It’s one of the common patterns in our scam guide.

Seven common pricing mistakes

1. Copying the highest price on the page without comparable quality or an established profile
2. Racing to the bottom, which leaves little after fees and makes every sale feel unrewarding
3. Ignoring fixed costs, especially at low sales volumes
4. Forgetting the time spent on messages, which can make custom work far less profitable
5. Changing several things at once, so you can’t tell what caused the result
6. Offering constant discounts, which teaches buyers never to pay full price
7. Failing to read your own data, even when your dashboard shows which items actually sell

A one-hour pricing plan

If you just want to get this done, follow this plan:

1. Take 20 minutes to record the prices of 10 comparable sellers.
2. Take 10 minutes to choose an entry price, a standard set price and a custom starting price.
3. Take 10 minutes to check your take-home in the calculator.
4. Take 10 minutes to write your price list and custom limits.
5. Take 10 minutes to set a calendar reminder to review your prices in 30 days.

Your starting price doesn’t have to be perfect. It only has to be reasonable enough to produce some data, which you can use for your next decision.

FAQ

Disclosure: this site has a commercial relationship with Feetpik, one of the platforms discussed here. What that means.